Brand Manager

3-5 years
7 days ago
Job Description

Our company can only deliver sustainable high performance if our employees can reach their full potential and grow and develop together with AkzoNobel. We want to ensure employees are offered continuous learning and development opportunities. With that intention in mind please find job opportunity mentioned below. Please make sure you discuss the same with your manager before applying. You can also refer someone you know for the job!

Job Purpose

Ensure China Dulux Emulsion's business objectives are met, handle consumer channel main price-tier products in super premium segments, currently total 20 product lines and 69 SKUs, 100mn sale business with high growth (15% & 1000%+) , contribute 28% of total SPP segment & control channel in China retail emulsion. Main objectives are focusing on 3 aspects:

Key Accountabilities

  1. Strategy Planning (20%):
  • Develop business plan in short/mid/long term for assigned product lines to fit for Dulux brand and business strategy
  1. Portfolio management (25%):
  • Lead assigned product lines portfolio management to build strong and efficient portfolio to support business healthy growth.
  • Product and pricing strategy management with region/channel
  • SKU rationalization and closely monitor portfolio healthy check
  • Key contact window for aesthetics and performance products in TT control channel

Key Activities

  1. NPD and Innovation (35%):
  • Investigate market opportunity to develop next year NPD and 3-5 years product groups life cycle to drive brand innovation leadership.
  • Product owner of NPD to lead NPD whole process till launch, incl. gate process, communication with region/channel, technical team, finance team, brand/digital team, etc.
  • Closely tracking NPD after launch, identify root cause and key learning in high level meetings.
  • Develop innovation/renovation ideas to fit for product group/sub-brand strategy.
  1. Product scope:
  • Mainly focus on 20 product lines and 69 SKUs, contribute 28% of total SPP segment & control channel in China retail emulsion. Include aesthetics pillar which is emerging business and significantly important to make brand differentiation and supplement channel profit, performance pillar which have high potential to build sales growth with add-valued attributes.
  • Support strategic product range for mass channel development (around workload).


  • Bachelor degree with business related majority. Minimum of 3-4 years brand marketing background in multi-national company, better in FMCG. Solid experience in product innovation, and better with experience in brand marketing.
  • Have good strategic thinking. Be creative. Strong ownership.
  • Strong business sense and communication skill
  • Be able to take leadership and be self-motivated.
  • Ability to work under pressure.
  • Be an effective team member and show supportive
  • Strong project management and interpersonal skills #LI-BL1


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Acquiring Information
AkzoNobel is an equal opportunity employer. We are highly committed to ensuring an inclusive and respectful workplace where all employees can be their best self. We strive to embrace diversity in a context of tolerance. Our talent acquisition process plays an integral part in this journey, as setting the foundations for a diverse environment. For this reason, we train and educate on the implications of our Unconscious Bias in order for our TA and hiring managers to be mindful of them and take corrective actions when applicable. In accordance with applicable laws, we prohibit discrimination against any applicant or employee based on any legally-recognized basis, including, but not limited to: race, color, religion, sex (including pregnancy, lactation, childbirth or related medical conditions), sexual orientation, gender identity, age, national origin or ancestry, citizenship status, physical or mental disability, genetic information (includ ing testing and characteristics), veteran status, uniformed servicemember status or any other status protected by federal, state or local law.
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