Brand Community Marketing ((activity operation direction))

5-7 years
5 days ago
Job Description

Roles & Responsibilities

1. Responsible for the activity operation of the game integrated brand community. Through in-depth insights into the game industry and manufacturer brands, plan and implement brand activities to expand community influence and enhance the favorability of the integrated brand
2. Based on the annual brand strategy, lead the offline activities of the user community, including but not limited to overall creativity, offline construction, publicity and distribution materials, KOL procurement, BD cooperation, budget management and other modules, and monitor the activity effects and content output , Responsible for spreading word of mouth
3. Responsible for the user operation of the game private community, in-depth exploration of user needs, formulating content and activities that meet user needs, and improving user stickiness and loyalty
4. Responsible The user growth work of the game private community is to locate user groups, explore new channels, and formulate corresponding new recruitment activities to increase the capacity and influence of the community.


1. Bachelor degree or above, more than 5 years of work experience, offline event planning and community operation experience is preferred
2. Possess brand marketing insight and attention Applicants with new market trends and outstanding creative abilities will be given priority
3. Applicants who love playing games and have experience in the game industry will be given priority
4. Have good collaboration and communication skills and teamwork spirit, and have the ability to withstand stress.




offline event planning
community operation
creative abilities
teamwork spirit

Tencent Holdings Ltd., also known as Tencent (Chinese: &#33150&#x3B;&#35759&#x3B;), is a Chinese multinational technology and entertainment conglomerate and holding company headquartered in Shenzhen. It is one of the highest grossing multimedia companies in the world based on revenue. It is also the largest company in the video game industry in the world based on its investments, with Tencent Games being its subsidiary focused on publishing of games.
Founded in 1998, its subsidiaries globally market various Internet-related services and products, including in entertainment, artificial intelligence, and other technology.Its twin-skyscraper headquarters, Tencent Seafront Towers (also known as Tencent Binhai Mansion) are based in the Nanshan District of Shenzhen.

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