AWM APAC Search Manager, Vice President

J.P. Morgan Asset Wealth Management - APAC Paid Search Manager - Vice President

In an industry that is continually evolving, how do we cut through the noise to effectively and efficiently reach our clients through search

We are seeking an experienced Search Manager to execute, analyse, optimize and comprehensively report on search programs within the APAC region. You will have expertise in paid search and SEO and a background knowledge of other digital channels.

Strong budget management skills and excellent relationship management skills will be key to collaborating with stakeholders across our various lines of business vendors and agencies to deliver well-executed and successful campaigns.

The main goals of the Search Manager are to:

• Develop sophisticated integrated search campaigns partnering with our local stakeholders and agency partners
• Educate our partners on which types of search tactics to deploy within set budgets and according to specific KPIs
• Support the Global Head of Search on strategic, data-driven projects to implement the Search strategy and the smooth running of Paid Search and SEO campaigns
• Activate strategic campaigns and optimize accounts in partnership with key leaders, using your skills in paid search and SEO
• Identify and implement optimizations adhering to our measurement framework to ensure that appropriate KPIs are met through working with stakeholders and agencies
• Design reporting dashboards with our stakeholder base to deliver real-time reports

Desired Skills and Experience:

The successful candidate should have knowledge and understanding of the following advertising ecosystem and technology tools:

• Google Adwords, Baidu, Bing Advertising, SA360, Google Keyword Planner, Google Trends
• Understanding of data segmentation and audience overlays
• Ad trafficking and importance of tracking, UTM parameters & remarketing
• Google Search Console, Bing Webmaster Tools
• Google Analytics, Adobe Analytics, Datorama
• Third party SEO tools like SEMrush, Screaming Frog, Linkdex etc
• Be able to speak, read and write in both English and Mandarin Chinese is essential

The successful candidate should have the following:

• Minimum of 5+ years of Paid Search and SEO management and campaign experience
• Experience designing and executing Paid Search and SEO campaigns is essential
• Experience of working within a media agency or publisher is essential
• Be able to speak, read and write in both English and Mandarin Chinese is essential
• Experience launching and executing Search strategy:
  • Experience launching or managing a third party on Paid Search campaigns
  • Plan, create, and manage Paid Search campaigns on SA360, AdWords, Baidu and Bing Ads across multiple lines of business, globally, working to strict budgets and KPIs
  • Optimize bidding at keyword, placement, device, geographic, demographic levels
  • Write engaging and concise copy to boost click-through-rates and conversion rates
  • Understand the importance of segmentation of data across paid search
  • Use supplementary tools such as Datorama, Google Analytics, Adobe Analytics to match traffic peaks and troughs
  • Manage Search agency relationships to ensure accurate and meaningful guidance, recommendation and discussion on Search best practice globally
  • Present monthly steering presentations to management team to assess Search and content performance and highlight areas being worked on
  • Ensure all website content is SEO focused, goes live with SEO best practice, is on-brand and engaging for the target demographic and that it meets minimum QA requirements every single time
  • Educate stakeholders on Search best practice providing advice, feedback and support for any issues that arise
• Intellectual curiosity, drive self-starter
• Excellent verbal, interpersonal and written communication skills

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JPMorgan Chase & Co., one of the oldest financial institutions, offers innovative financial solutions to of consumers, small businesses and many of the world's most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans over 200 years and today we are a leader in investment banking, consumer and small business banking, commercial banking, financial transaction processing and asset management.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. In accordance with applicable law, we make reasonable accommodations for applicants and employees religious practices and beliefs, as well as any mental health or physical disability needs.

J.P. Morgan Asset & Wealth Management delivers industry-leading investment management solutions. Asset Management provides individuals, advisors and institutions with strategies and expertise that span the full spectrum of asset classes through our global network of investment professionals. Wealth Management helps individuals, families and foundations take a more intentional approach to their wealth or finances to better define, focus and realize their goals.

Marketing & Communications teams shape the firm's brand and protect and grow the firm's excellent reputation across the world. They deepen relationships with customers through shared passions with a best in class portfolio of partnerships globally. Through the use of data and analytics, they create and deliver marketing campaigns or servicing messages through our websites, mobile apps, and paid media channels based on what is best for the customer.

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We are a diverse group of storytellers and innovators committed to delivering insights, tools, and solutions to help our clients meet their financial goals. We work in a collaborative environment and like to roll up our sleeves to ensure we meet the needs of our clients, because their goals are our goals.