Assistant Manager, Product Marketing

4-6 years
15 days ago
Job Description

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

This role will support the team to manage and implement product marketing campaigns (product launch/promotion offers) which involve the development of product positioning, product materials and various communication materials.

Job Responsibilities

  • Participate in product launch/revamp/maintenance projects by producing high quality/professional product brochures and digital materials on time for different regions as well as bank channel. Able to clearly communicate the agreed product propositions to our customers throughout our communication platforms
  • Initiate and implement promotional campaigns, both tactical and product promotions in good quality under very tight timeline. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers, agents and bank partner.
  • Assist in customer centric communications project to drive simplicity and clarity of our customer-facing marketing materials. Work closely with external creative agencies/suppliers to develop impactful and professional materials supported by customer-friendly design and layout development
  • Assist to manage the team budget by ensuring the project costs are reasonable and acceptable. Participate in the negotiation process with vendors to form a win-win contractual agreement which complies with the procurement process
  • Take part in regulatory/special projects

Job Requirements

  • Degree holder, preferably major in Marketing/Communications/Business
  • Minimum 4 years of related experience gained in insurance industry
  • Proven experience in developing communications materials and coordinating product launch campaigns
  • Strong ability to understand customers needs and translate the technical product information to customer-friendly language
  • Solid life insurance background
  • Excellent project management and organisational skill
  • Strong interpersonal skills and able to work under tight timeline
  • Proactive and able to work independently
  • Proficient in PC applications, including MS Word, Excel, PowerPoint and Chines word processing
  • Good command of written and spoken English & Chinese

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.




PC Applications
Organisational Skill

Prudentialplc provides life and health insurance and asset management, with a focus on Asia and Africa. We help people get the most out of life, by making healthcare affordable and accessible and by promoting financial inclusion. We protect people's wealth, help them grow their assets, and empower them to save for their goals. The business has more than 18 million life customers in Asia and Africa.Prudential has been providing trusted financial security for 95 years and is listed on stock exchanges in London, Hong Kong, Singapore, and New York. We are proud to be included in the 2023 Bloomberg Gender Equality Index . The index measures gender equality across five pillars: female leadership and talent pipeline, equal pay and gender pay parity, inclusive culture, sexual harassment policies, and pro-women brand. Our inclusion in this global index is testament to our commitment to nurturing diverse talent. #BloombergGEI . Prudential plc is not affiliated in any manner with Prudential Financial, Inc., a company whose principal place of business is in the United States of America or with the Prudential Assurance Company, a subsidiary of M&G plc, a company incorporated in the United Kingdom.