Assistant Manager, Product Marketing

Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact to the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.

Job Responsibilities

• Participate in product launch/revamp/maintenance projects by producing high quality/professional product brochures and digital materials on time for different regions as well as bank channel. Able to clearly communicate the agreed product propositions to our customers throughout our communication platforms
• Initiate and implement promotional campaigns, both tactical and product promotions in good quality under very tight timeline. Liaise and coordinate with related teams to ensure the campaigns are properly delivered to customers, agents and bank partner.
• Assist in customer centric communications project to drive simplicity and clarity of our customer-facing marketing materials. Work closely with external creative agencies/suppliers to develop impactful and professional materials supported by customer-friendly design and layout development
• Assist to manage the team budget by ensuring the project costs are reasonable and acceptable. Participate in the negotiation process with vendors to form a win-win contractual agreement which complies with the procurement process
• Take part in regulatory/special projects

Job Requirements

• Degree holder, preferably major in Marketing/Communications/Business
• Minimum 4 years of related experience gained in insurance industry
• Proven experience in developing communications materials and coordinating product launch campaigns
• Strong ability to understand customers needs and translate the technical product information to customer-friendly language
• Solid life insurance background
• Excellent project management and organisational skill
• Strong interpersonal skills and able to work under tight timeline
• Proactive and able to work independently
• Proficient in PC applications, including MS Word, Excel, PowerPoint and Chines word processing
• Good command of written and spoken English & Chinese

Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organisation irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location. We also allow for reasonable adjustments to support people with individual physical or mental health requirements.