About the Company

GMI Cloud is a fast-growing, AI-native infrastructure company delivering high-performance GPU compute, inference services, and infrastructure for AI agents.

From large-scale compute to optimized inference and agentic workloads, GMI Cloud gives AI teams the infrastructure they need to build, deploy, and scale on one unified cloud.

One cloud for compute, inference, and agents.

About the Role

GMI Cloud is looking for a Senior APAC Marketing Manager to lead marketing strategy and execution across the region (excluding mainland China). APAC isn't one market — Singapore, Taiwan, Malaysia, Thailand, and other sub-markets each have distinct channel ecosystems, buyer journeys, and content preferences. This role isn't about running one playbook everywhere; it's about designing a set of differentiated but coordinated approaches that reinforce each other.

What You'll Do

1. Regional Market Strategy & Approach

Design differentiated, market-specific playbooks across GMI's APAC footprint (Singapore, Taiwan, Malaysia, Thailand, and other priority markets) — channel priority, content tone, and campaign cadence should reflect each market, not a single template
Continuously evaluate and refine channel strategy across mainstream regional platforms (e.g., LinkedIn, local trade media, regional tech publications) to keep investment aligned with actual conversion by market
Rationalize the events calendar, consolidating budget and team bandwidth around high-value moments (e.g., major AI/tech conferences, regional trade shows) rather than spreading thin across low-yield events
Build out enterprise GTM content and event strategy for priority markets across Southeast Asia (e.g., AgentBox and Prime Inference-focused enterprise events and webinars), and assess where that model can extend further

2. Brand Narrative, Content & Product-Led Growth

Translate GMI's core brand narrative (five-pillar content strategy, Inference/Compute weighting) into content that fits each market's context — genuine localization, not direct translation
Bring a product-led growth lens to brand execution — design and run public product launches that use the product itself as the primary growth and conversion mechanism, not just an announcement wrapped in marketing
Use product launches as a wedge into specific industry verticals — mapping launch messaging, positioning, and follow-through content to the verticals most likely to convert
Coordinate regional adaptation of social, web, and event content, keeping the global narrative framework consistent without feeling forced
Build a content calendar and cadence that maps market activity, product launches, and industry events into one unified schedule

How We'll Measure This Role

Channel performance by market — lead and pipeline generation across LinkedIn, regional trade media, and event channels in each priority market
Product launch impact — activation and conversion driven directly through launch mechanics, and vertical-specific pickup following a launch
Content cadence and consistency — steady output aligned with the brand narrative framework
Event ROI — whether consolidated investment in core events produces measurable pipeline or brand impact
Cross-functional alignment — how well marketing execution tracks with product launches, partnership timing, and sales targets

What We're Looking For

10+ years of marketing experience, including hands-on ownership across multiple APAC sub-markets (Singapore, Taiwan, Southeast Asia, or similar)
A track record spanning multiple marketing functions — brand, content, demand gen, product marketing — rather than depth in a single lane
Direct experience with product-led growth: running public product launches where the product itself drives adoption and conversion, and translating launch momentum into vertical-specific pipeline
Experience designing regional market strategy from scratch, not just executing an existing plan
Familiarity with mainstream regional channels — LinkedIn, local trade press, industry events, regional tech media — and the ability to design channel and content strategy accordingly by market
Proven experience localizing brand narrative into region-specific content — understanding the balance between global consistency and local relevance
Strong cross-functional collaboration skills, able to align with Product, Sales, and Partnerships on priorities
Fluent in English, with additional regional language ability (Mandarin or Southeast Asian languages) a plus
Working understanding of, or strong interest in, AI infrastructure, GPU cloud computing, or inference services

Bonus Points

B2B SaaS or cloud/AI infrastructure marketing experience
Experience marketing into Southeast Asian tech ecosystems (Singapore, Malaysia, Thailand, Indonesia, Vietnam)
Experience organizing large industry trade shows or regional AI conferences
Experience managing content teams or working alongside Developer Advocate / community functions