International Recommendation & Search Product Manager - Bilibili

Bilibili (NASDAQ: BILI, HKEX: 9626), a leading video community and digital ecosystem platform in China, is accelerating its global expansion to deliver its unique charm to young users worldwide. With Creators + Community as its core DNA, Bilibili has connected 376 million monthly active users in China (86% of whom are Gen Z). Now, we are committed to replicating this successful model globally and implementing localized adaptations to resonate with overseas audiences.

Job Responsibilities

Lead the strategic planning of recommendation and search products for Bilibili's international version. Conduct in-depth analysis of consumption habits and user intent across different overseas regions, collaborate closely with the algorithm team to optimize recommendation algorithm logic and search ranking strategies, and drive improvements in core traffic distribution efficiency and content consumption metrics.
Establish a comprehensive data monitoring system for search and recommendation businesses. Leverage A/B Testing and in-depth data attribution analysis to identify optimization opportunities, and implement rapid strategy iterations to boost core business indicators, such as content exposure, click-through rate, and user retention.
Collaborate with algorithm engineers and engineering teams to promote the localized implementation of model strategies in scenarios including recommendation recall, ranking, and search error correction, tailored to the complex linguistic environments and cultural backgrounds of overseas markets. Balance the accuracy of content distribution with compliance and security requirements, and enhance the depth of users community interaction and engagement.

Job Requirements

Minimum 5 years of experience as a Product Manager, with in-depth expertise in recommendation systems, search products, or content community platforms. Familiarity with international content distribution strategies is essential; experience in overseas business expansion of large-scale platforms is highly preferred.
Solid understanding of the core logic of recommendation and search products. Ability to collaborate effectively with the algorithm team to promote the engineering implementation and continuous optimization of complex product strategies, bridging the gap between product vision and technical execution.
Sharp data insight and proficiency in using data analysis tools to mine business pain points and formulate targeted improvement plans. Excellent project promotion capabilities, with a proven track record of efficient cross-team collaboration (including product, algorithm, engineering, content, and compliance teams) to deliver results on time.
Fluent in English and Chinese, with a profound understanding of the overseas internet ecosystem and multicultural trends. Strong user empathy and a strong desire to explore new markets and user needs. Ability to adapt to the fast-paced product iteration environment of international business and respond flexibly to regional market changes.
Passion for content communities and Gen Z culture, with a basic understanding of Bilibili's core features (such as bullet comments, UP creator ecosystem) is a plus. Experience in cross-cultural product operation or localization is highly desirable.

Bilibili offers a dynamic and inclusive work environment, competitive compensation and benefits, and ample opportunities for career growth in the global market. If you are passionate about global product innovation and eager to contribute to Bilibili's international expansion, we look forward to your application!

Global Recommendation & Search Product Manager