AVIAREPS has over 30 years experience providing professional passenger GSA services and tourism marketing to clients around the globe. As the world's leading GSA and Tourism representation organization with more than 75 offices in over 70 countries, AVIAREPS represents airlines as well as destinations, hotels, attractions, airports, cars, trains, cruise lines, retailers and import/export organizations, and offers a full suite of B2B and B2C services which includes sales & reservations, marketing, digital, and PR programs.

The General Manager of AVIAREPS Taiwan will support the overall leadership, commercial development, and operational management of the business across both markets.

This is a senior commercial role requiring a strong aviation or tourism background, proven business development capability, and the ability to operate both strategically and operationally within a fast-paced, client-driven environment. The role offers significant growth potential, with the opportunity to expand responsibilities over time, including broader regional or aviation-focused scope depending on the candidate's profile and capabilities.

Key Responsibilities

Business Development & Growth:

Drive business growth in Taiwan
Identify, pursue, and secure new airline, tourism, and travel-related clients
Lead and contribute to RFPs, proposals, and commercial negotiations
Expand AVIAREPS client portfolio and strengthen market presence
Build and maintain a strong pipeline of new business opportunities

Leadership & Team Support

Support the overall management of Taiwan business
Work with the team to drive performance and achieve targets
Lead, mentor, and support the local team to ensure a high-performance culture
Align team activities with company strategy and client objectives

Client Relationship Management

Act as a senior point of contact for key clients and partners
Build strong relationships with airlines, tourism boards, and industry stakeholders
Ensure delivery excellence across sales, marketing, and representation services
Provide strategic recommendations and performance insights to clients

Operational & Financial Management

Oversight of day-to-day operations in Taiwan Team
Contribute to budgeting, forecasting, and financial performance tracking
Ensure efficient resource allocation and cost management
Monitor business performance and implement improvements where required

Strategic Contribution

Support the development and execution of business strategies across Taiwan
Analyze market trends, competitor activity, and commercial opportunities
Contribute to broader tourism, aviation initiatives as relevant to the role and profile

Qualifications & Experience

Minimum 10 years of experience in the aviation or tourism industry in a commercial or sales-related role
Proven track record in business development and client acquisition
Experience within the GSA model or commercial environment highly regarded
Additional experience in tourism or travel-related sectors considered a plus
Strong understanding of tourism, hospitality, partnerships, and market dynamics
Demonstrated ability to manage or support a profitable business unit

Profile

Strong commercial mindset with a hunter mentality
Entrepreneurial, proactive, and results-driven
Ability to operate both strategically and hands-on
Strong network within the aviation industry
Excellent communication, negotiation, and stakeholder management skills
Leadership capability with the ability to motivate and guide teams
Additional Requirements:
Based in Taiwan (Taipei City preferred)
Willingness to travel domestically and internationally as required
Strong understanding of the Taiwan aviation market

GM Taiwan