We're the team helping Arnott's win in Asia. Campbell Malaysia is the Asia hub for The Arnott's Group, based in Kuala Lumpur, shaping strategy and building our footprint across the region. We're behind brands found in real kitchens and real snack drawers, from Campbell's and Prego to Kimball & Cheong Chan, plus Swanson, GoodTime, and Nyam Nyam. We're also part of the Arnott's family that includes icons like Tim Tam, Shapes, and Farm Bake Cookies.

This role will be based in Bangsar South.

What you'll be doing

You will own the end-to-end commercial relationship with our key national distributor partners across West Malaysia, translating brand and category priorities into activation plans, trade investment decisions, and in-store execution that drives sustainable growth.

This role sits at the intersection of channel strategy, distributor management, and trade investment governance — ideal for someone who thrives on turning data and field insight into commercial action.

Own the General Trade distributor relationship across West Malaysia — leading monthly business reviews, weekly execution syncs, and resolving on-the-ground issues with pace and judgment.
Plan and govern trade investment (trade spend proposals, budget utilization, and claims) to ensure every promotional dollar is deployed with discipline and measurable return.
Design and execute in-store activation programs — including sampling, roadshows, point-of-sale materials, and display initiatives — from concept through field execution.
Run core SKU distribution and incentive programs, tracking performance weekly and driving corrective action with regional sales teams.
Lead recurring commercial reporting — business review decks, performance scorecards, and quarterly sales bulletins — that keep leadership and field teams aligned.
Contribute to annual channel and customer planning, translating brand strategy and sales targets into actionable, on-the-ground plans.
Partner closely with Sales, Finance, Supply Chain, and Brand/Category teams to unblock execution gaps and strengthen the overall commercial cadence.

Requirement

4–6 years of FMCG experience in Trade Marketing, Customer Marketing, Sales, or Channel Development, ideally with exposure to General Trade or distributor-led markets.
Working knowledge of trade spend/promotional investment systems, budget tracking, and claims reconciliation.
Confidence managing distributor relationships at multiple levels — from day-to-day execution to senior stakeholder engagement — with strong commercial and negotiation instincts.
Strong Excel and PowerPoint skills, with comfort operating in a high-frequency reporting environment.
Experience coordinating point-of-sale materials, creative sign-off, and activation vendors/agencies.
High ownership and the cross-functional influence to work effectively across Sales, Finance, Supply Chain, and Marketing.
Strong fluency in the Malaysian market context; comfort engaging trade partners in a mix of English and Bahasa Malaysia (Mandarin a plus).

Assistant Customer Marketing Manager (Channel Development)