About 54group

54 is a sports and entertainment agency operating across five regions and nine offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Dubai and Abu Dhabi, United Arab Emirates), APAC (Singapore, Vietnam & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, developers, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: Strategic Advisory (Consultancy and Data & Insights), Asset Optimisation (Operations and Commercial) and Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom.

Since its inception, 54 has gained significant recognition for its rapid growth and innovation in the golf industry. The company was named the 4th and 12th fastest-growing company in the United Kingdom by the Sunday Times Virgin Atlantic Fast Track 100 in 2019 and 2020, respectively. Additionally, 54 was ranked 171st in the Financial Times FT1000 list of the fastest-growing companies in Europe in 2021 and has been honoured five times consecutively as Golf Business of the Year at the World Golf Awards, most recently in November 2024.

Role Overview

54 is seeking a Commercial Director to lead the growth of the 54 business across the Asia Pacific, based in Singapore. As the Commercial Director, you will be responsible for driving revenue through asset optimisation across our current portfolio of clients, as well as identifying new prospective partners for the agency.

The ideal candidate will have an extensive network of contacts across both rights holders, and brands, as well as exceptional leadership skills, and a proven track record in developing successful partnerships and driving revenue, with a specific focus on the Middle East region.

Application Deadline February 03, 2026 Department Commercial Employment Type Permanent - Full Time Location Singapore Workplace type Hybrid Reporting To George Quick

Key Roles And Responsibilities

Define, implement and manage 54's commercial strategy in the Asia-Pacific region, aligning with global commercial objectives
Identify, nurture and close revenue generating opportunities on behalf of existing and new rights holder clients – with a specific focus on brand sponsorships and host venue agreements
Lead negotiations and contract discussions with potential partners, ensuring mutually beneficial agreements
Identify investors for new sports IP and start-up leagues that 54 is involved in
Stay updated on industry trends and competitor activities to identify new partnership opportunities and maintain a competitive edge
Identify and secure strategic partnership opportunities that align with the company's objectives and target market
Lead and mentor a team, providing guidance and support in executing partnership initiatives
Develop and manage the regional commercial budget, ensuring effective allocation of resources

Special Skills/Experience/Aptitudes Needed

Proven track record in sourcing, delivering and managing revenue generating partnerships in sport on behalf of rights holders – either direct or in an agency
Strong leadership and team management skills, with the ability to inspire and motivate a team
Exceptional communication and negotiation skills, with the ability to influence stakeholders at all levels
Strategic thinker with the ability to identify partnership opportunities and develop innovative solutions
Analytical mindset with proficiency in data analysis and reporting
Strong business acumen and understanding of market dynamics
Ability to work in a fast-paced environment and manage multiple priorities

Salary And Benefits

Competitive Salary
Discretionary 8% annual bonus (3% company, 5% personal performance)
Medical Insurance
CPF contributions

About We Are 54

54 is a sports and entertainment agency operating across five regions and eight offices: United Kingdom (London), Europe (Sotogrande, Spain), MENA (Riyadh, Saudi Arabia & Abu Dhabi, United Arab Emirates), APAC (Singapore & Adelaide, Australia) and USA (West Palm Beach, Florida). It works with rights holders, governing bodies, household brands and major investors who share its belief in the power of sport. 54 comprises three service areas each consisting of two divisions: 1. Strategic Advisory (Consultancy and Data & Insights), 2. Asset Optimisation (Operations and Commercial), 3. Activation & Engagement (Events and Marketing). At its core, the company has an unwavering belief in embracing the opportunities offered by pushing at the edges of conventional wisdom to turn the improbable into the unignorable.

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Commercial Director Singapore