The position exists to drive sustainable multi-category business growth for consumers, trade customers and regional stakeholders by identifying market opportunities, developing locally relevant consumer and trade engagement initiatives, and coordinating agile execution with Field marketing team, sales teams, trade partners, cross-functional and outside stakeholders across categories (Combustible and HTS) and channels (GT/CVS/emerging channels such as new life channel).

Field Marketing Coordinator plays a key role in translating business priorities into actionable regional initiatives that drive sustainable growth, consumer acquisition, engagement and trade activation. As the business evolves into a multi-category environment, FMC is expected to act as an agile field marketing expert who identifies local opportunities, adapts quickly to market dynamics, and develops category-specific approaches for consumers and trade customers. FMC also ensures continuous program optimization through performance tracking, insights generation and rapid adjustment of initiatives.

The incumbent is predominantly working in the field and focuses on:

Multi-Category Program Development & Execution
Cross-Functional & Channel Collaboration
Opportunity Identification & Business Agility
Coaching & Capability Building
Program Performance Management
Trade Education & Engagement
Ad-hoc Business Support

As the Field Marketing Coordinator, you will:

Develop and execute consumer-centric and locally relevant field marketing programs that drive awareness, acquisition, and business growth across multiple categories and channels.
Identify and leverage growth opportunities across different categories, channels, and target audiences by translating business priorities into actionable field marketing initiatives.
Collaborate closely with Sales teams, Trade Partners, and cross-functional stakeholders to ensure effective program implementation, resource availability, compliance and alignment with evolving business priorities
Coach and support FMAs/TP in identifying local opportunities, developing bottom-up initiatives, and executing market-specific programs that address business priorities.
Monitor, evaluate, and analyze the effectiveness of field marketing initiatives and trade engagement programs, providing insights and recommendations to improve program performance and return on investment.

Requirements:

Bachelor's degree or above
Professional qualifications in Marketing, Trade Marketing, Sales Management or Project Management.
At least 3 to 5 years relevant experience in FMCG marketing, trade marketing or sales functions
Have cross-functional team collaboration and coordination experience
Have good understanding of trade & retail environment and consumer behavior
Sales experience in Tobacco or highly regulated Industries is an advantage
Fluent in Mandarin Chinese and proficient in English, both written and spoken
Strong presentation and communication skills with the ability to engage diverse stakeholders.
Strong communication, presentation and stakeholder management skill
Proficiency in Microsoft Excel and PowerPoint
Project management & execution
Analytical & Data-Driven Decision Making
Agility & Adaptability: Demonstrates flexibility and resilience in a fast-changing business environment.