Executive, Marketing Communications (Loyalty Marketing)

We are looking for a suitable candidate to support a full scale loyalty programme which includes the management of membership acquisition, cross partnerships, integrated membership marketing, data analysis and budget tracking.

The candidate will:

Support all end-to-end marketing activations with the objectives of driving acquisition, loyalty, engagement and spend
Manage overall rewards catalogue, including but not limited to uploading and tracking of rewards and deals, their validity, management of all corresponding publicity assets, and coordination with stakeholders
Support all marketing automation functions such as setup, deployment and subsequent monitoring of all loyalty marketing campaigns
Responsible for the preparation of weekly and monthly tracking reports based on pre-determined filters
Daily monitoring of the loyalty programme enquiries channels, and act as the point of contact to ensure prompt and effective response and resolution
Submit and track purchase orders and invoices
Daily liaison with vendor(s) to support any system fixes and/or user troubleshooting, where required
Conceptualise and liaise with respective agencies to produce campaign collaterals and media buy

Requirements

Degree in Marketing or equivalent, with a minimum 1to 2 years of relevant experience in supporting full-scale loyalty programme(s)
A track record of securing and managing an affiliate partnership network
Possess detailed knowledge of integrated marketing disciplines
Articulate, with strong communication skills to converse with stakeholders across different levels
Positive disposition, ability to drive projects and campaigns, and a can-do attitude
Able to work independently and under pressure in a fast-paced environment
Strong stakeholder management skills to leverageknowledge potential across teams and develop synergies
Experience in basic copywriting and designing ofmarketing collaterals
Basic proficiency in Photoshop, illustrator and Canva
Experience in data analysis and deep learning

Executive, Marketing Communications (3 - 6 months contract)