Responsibilities

Plan and execute marketing campaigns, promotions, and experiential activations across a portfolio of shopping malls.
Coordinate with external agencies, media partners, event vendors, and contractors to ensure the seamless delivery of campaigns and events across both digital and physical channels.
To develop relationships with retail tenants and develop collaborative initiatives that enhance customer engagement, increase footfall, and support tenant sales performance.
Manage and maintain digital communication platforms, including social media channels, mall directories, mobile applications, and promotional displays to ensure content remains relevant and engaging.
Evaluate campaign and event performance through reporting and analysis, identifying opportunities to improve future initiatives and customer experiences.
Monitor and manage marketing budgets, ensuring effective allocation of resources and adherence to approved expenditures.
Support the marketing and utilisation of advertising and event spaces within the malls, while serving as a key point of contact for tenant and stakeholder enquiries.
Attend and support on-site activations, events, and stakeholder meetings, including occasional weekend activities when required.

Requirements

Diploma in Business, Marketing, Communications, Events Management, or a related field.
Minimum 2 years of experience in retail marketing, advertising and promotions, events management, tenant engagement, customer experience, or a shopping mall environment.
Well verse in project management and organisational skills with the ability to manage multiple campaigns and deadlines simultaneously.
Well verse in stakeholder management skills, with the ability to build effective relationships with tenants, agencies, and business partners.
Experience in marketing campaign execution, events coordination, and customer engagement initiatives.
Familiarity with retail property management, shopping mall operations, or marketing communications is advantageous.

Xavier, Jianwei Wang EA License No. 02C3423 Personnel Registration No. R1433917

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Mall Marketing Executive