Sales & Marketing Manager (Digital Marketing Included) Job Scope

Position

Sales & Marketing Manager

Reporting To

General Manager / Director

Job Summary

The Sales & Marketing Manager is responsible for developing and executing strategic sales and marketing initiatives to increase revenue, strengthen brand awareness, attract new customers, and build long-term customer loyalty. The role oversees both traditional and digital marketing activities while identifying business opportunities, managing promotional campaigns, and enhancing the cafés online and offline presence.

Key Responsibilities

Sales & Business Development

Develop and implement sales strategies to achieve monthly and annual revenue targets.
Identify and secure corporate clients, event bookings, private functions, catering opportunities, and group reservations.
Build and maintain relationships with corporate partners, schools, community organizations, and nearby businesses.
Generate new business through networking, referrals, and strategic partnerships.
Prepare sales proposals, quotations, and promotional packages.
Monitor competitors and recommend strategies to maintain market competitiveness.

Marketing & Brand Management

Plan and execute marketing campaigns to increase customer traffic and sales.
Strengthen and maintain The Bark Cafe's brand identity across all marketing channels.
Organize seasonal promotions, festive campaigns, product launches, and special events.
Coordinate marketing materials including brochures, banners, menus, and promotional collateral.
Ensure consistent branding throughout all customer touchpoints.

Digital Marketing

Manage the cafés social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.
Develop engaging content such as photos, videos, reels, stories, and promotional posts.
Create and maintain a monthly social media content calendar.
Plan and manage paid digital advertising campaigns on Meta, Google, TikTok, and other digital platforms.
Monitor campaign performance and optimize advertising budgets to maximize return on investment (ROI).
Coordinate influencer collaborations and user-generated content campaigns.
Manage online reputation by responding to customer reviews and inquiries professionally.
Update website content, online menus, and promotional information where applicable.
Improve search engine visibility through basic SEO practices and Google Business Profile optimization.
Monitor website and social media analytics to evaluate marketing effectiveness.

Customer Engagement & Loyalty

Develop customer loyalty and membership programmes.
Manage email marketing campaigns and promotional newsletters.
Gather customer feedback and recommend service improvements.
Implement customer retention strategies to encourage repeat visits.
Maintain strong customer relationships through timely communication and personalized marketing initiatives.

Events & Promotions

Plan and coordinate in-house events, themed nights, live entertainment, pet-friendly activities, and community engagement programmes.
Work closely with operations to ensure successful execution of promotions and events.
Develop sponsorship and partnership opportunities with complementary businesses.

Market Research & Analysis

Conduct market research to identify industry trends and customer preferences.
Monitor competitor pricing, promotions, and marketing activities.
Analyse sales performance and marketing campaign results.
Prepare regular reports on sales performance, customer acquisition, marketing ROI, and campaign effectiveness.

Budget & Administration

Prepare and manage the annual marketing budget.
Negotiate with advertising agencies, suppliers, and media partners.
Ensure marketing expenditures remain within approved budgets.
Maintain proper records of campaigns, contracts, and marketing assets.

Team Collaboration

Work closely with the Operations, Kitchen, and Front-of-House teams to align marketing initiatives with business objectives.
Coordinate with graphic designers, photographers, content creators, and external marketing agencies when required.
Provide marketing support and training to staff participating in promotional activities.

Requirements

Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related discipline.
Minimum 3-5 years of experience in sales and marketing, preferably in the F&B or hospitality industry.
Strong knowledge of digital marketing, social media management, SEO, SEM, and paid advertising.
Experience with Meta Ads Manager, Google Ads, Google Analytics, Canva, and content creation tools is an advantage.
Excellent communication, negotiation, and presentation skills.
Strong analytical, organizational, and project management abilities.
Creative mindset with a passion for branding and customer engagement.
Ability to work independently and manage multiple projects simultaneously.

Key Performance Indicators (KPIs)

Achievement of monthly and annual sales targets.
Growth in customer traffic and revenue.
Number of corporate accounts and event bookings secured.
Social media follower growth and engagement rate.
Digital advertising ROI and conversion rates.
Website traffic and online reservation growth.
Customer retention and loyalty programme performance.
Positive online reviews and customer satisfaction ratings.
Marketing campaign performance against established objectives.

SALES AND MARKETING MANAGER