About BTSE

彼特思方舟 is a specialized service provider dedicated to delivering a full spectrum of front-office and back-office support solutions, each of which are tailored to the unique needs of global financial technology firms. 彼特思方舟 is engaged by BTSE Group to offer several key positions, enabling the delivery of cutting-edge technology and tailored solutions that meet the evolving demands of the fintech industry in a competitive global market.

BTSE Group is a leading global fintech and blockchain company that is committed to building innovative technology and infrastructure. BTSE empowers businesses and corporate clients with the advanced tools they need to excel in a rapidly evolving and competitive market. BTSE has pioneered numerous trading technologies that have been widely adopted across the industry, setting new benchmarks for innovation, performance, and security in fintech. BTSE's diverse business lines serve both retail (B2C) customers and institutional (B2B) clients, enabling them to launch, operate, and scale fintech businesses. BTSE is seeking ambitious, motivated professionals to join our B2C and B2B teams.

About The Opportunity

We are seeking an experienced and strategic Senior Product Manager to drive collaboration between the Product and Marketing teams. In this role, you will play a key part in aligning product strategies with marketing initiatives to ensure a seamless product launch, exceptional user experience, and market success. You will focus on building bridges between departments, leveraging customer insights, and delivering impact results.

Responsibilities

Product Strategy & Marketing Alignment
Develop and execute product roadmaps that align with marketing strategies and organizational goals.
Collaborate with marketing teams to craft go-to-market strategies, including positioning, messaging, and launch plans.
Translate market trends, competitive insights, and customer feedback into product requirements.
Cross-functional Collaboration
Act as the primary liaison between Product and Marketing teams, ensuring open communication and mutual understanding.
Partner with design, engineering, and data teams to implement features that support marketing campaigns and enhance user engagement.
Manage the feedback loop to ensure that user insights collected through marketing efforts inform product development.
Performance Tracking & Optimization
Monitor key performance indicators (KPIs) for product and marketing initiatives, including user acquisition, retention, and satisfaction metrics.
Conduct post-launch analysis to identify opportunities for product improvement and marketing optimization.
Champion a culture of data-driven decision-making and continuous improvement.

Requirement

Bachelor's degree in Business, Marketing, Computer Science, or a related field; MBA or equivalent is a plus.
5+ years of product management experience, with a strong emphasis on collaboration with marketing teams.
Proven track record of leading successful product launches and marketing initiatives.
Strong understanding of customer lifecycle management and marketing channels.
Exceptional communication, presentation, and stakeholder management skills.

Preferred

Experience in crypto industry.
Experience in crafting and delivering go-to-market strategies.

Perks & Benefits

Competitive total compensation package
Various team-building programs and company events
Comprehensive healthcare schemes for employees and dependents
And many more! Apply and let us tell you more!

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Sr. Product Manager (Marketing)