Our client is a global technology leader known for its innovative digital products, data-driven culture, and large-scale consumer platforms used by millions worldwide. They are seeking an experienced Marketing Manager to drive product adoption, customer engagement, and strategic growth initiatives across regional markets.

This is a fixed-term contract, ending on 5 February 2027.

Responsibilities

Develop and execute product marketing and go-to-market strategies to drive user acquisition, engagement, retention, and product adoption.
Partner with cross-functional teams including Product, Sales, Operations, Analytics, and Regional Marketing to align business objectives and marketing priorities.
Act as the subject matter expert for assigned products and features, providing market insights, competitive analysis, and customer feedback to influence product development.
Define product positioning, value propositions, messaging frameworks, and content strategies across multiple marketing channels.
Lead medium to large-scale integrated marketing campaigns, measuring performance and optimizing outcomes through data-driven insights.
Conduct market research and customer analysis to identify growth opportunities, user needs, and emerging industry trends.
Develop and track key business and marketing metrics to evaluate campaign effectiveness, product performance, and market opportunities.
Advocate for customer needs and user experience improvements by partnering closely with product and research teams.

Requirements

7 years of experience in Product Marketing, Lifecycle Marketing, Growth Marketing, Go-to-Market Strategy, technology, digital, internet, or consumer product environments.
Demonstrated expertise in customer lifecycle marketing, CRM, retention strategies, and churn prevention, with experience managing end-to-end customer engagement initiatives.
Strong stakeholder management and influencing skills, with the ability to align and drive decisions across cross-functional teams, senior leadership, and global stakeholders.
Proven experience managing complex projects and coordinating multiple workstreams across regions, time zones, and diverse functional teams.
Strong analytical and strategic thinking abilities, with experience leveraging data and customer insights to drive business decisions, optimize marketing performance, and prioritize competing initiatives.
Excellent communication, storytelling, campaign management, and product positioning skills, with the ability to develop compelling messaging and marketing strategies.
Ability to navigate ambiguity, balance competing business priorities, and make effective trade-offs in a fast-paced, resource-constrained environment while delivering results within tight deadlines.
Proven track record of leading cross-functional collaboration and executing integrated marketing programs that drive customer engagement, product adoption, retention, and business growth.

Product Marketing Manager (contract role)