Hello. We're Blood.

Our purpose is to revolutionize periods.

Who are we

Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body.

Blood is the creator of the world's first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup.

Our products are sold across Singapore, Malaysia, and Indonesia, both direct-to-consumer online and in more than 7,000 retail stores - making more than 12 million periods better so far.

Today was good. Tomorrow will bleed better.

Who we're looking for

We're looking for a Key Account Manager (KAM) or Senior Key Account Manager (SKAM) to play a critical role in driving the growth of Blood in both Modern Trade and General Trade in Singapore.

This role sits at the heart of our commercial engine. You will own and grow key Modern Trade accounts end-to-end, drive sell-out through strong execution. This role is reporting to the Country General Manager, and will have a Sales Operations Manager reporting into them.

You will be both hands-on and strategic, equally comfortable running day-to-day account execution as you are shaping mid-term account plans. This is a high-impact role with clear visibility, accountability, and room to grow.

Core Responsibilities

1. Key Account Ownership & Revenue Growth (55 to 60%)

Own and manage assigned Modern Trade key accounts as the primary point of contact
Drive sales growth, distribution expansion, and velocity uplift across accounts, categories, and SKUs
Develop, plan, and execute rolling 6 to 12 month A&P / BTL plans (promotions, displays, activations) in partnership with retailers
Track and manage sales actuals vs forecast vs budget at account, category, and SKU level
Lead negotiations on promo mechanics, displays, pricing support, and retailer programs to achieve win-win outcomes
Monitor sell-out performance, promo uplift, and ROI, using data to inform future plans
Ensure strong on-shelf availability (OSA) by working closely with sales ops, supply chain, trade marketing, and retailers

2. General Trade Management & Revenue Growth (5 to 10%)

Manage General Tradedistributors as the main point of contact
Drive sales growth, market share, and distribution expansion across GT outlets
Monitor and analyze sell-in and sell-out performance to optimize channel effectiveness

3. Distribution Expansion (10 to 15%)

Drive new SKU listings and door expansion within existing Modern Trade partners, ensuring strong in-store launches and early velocity
Expand General Trade doors by managing and directing the efforts of our distributors
Build structured account expansion plans aligned with portfolio priorities and channel strategy

4. Execution Excellence & Cross-functional Leadership (10 to 15%)

Work closely with Trade Marketing and Merchandising to ensure:
Displays, POSMs, and promo price tags are executed on time and in full
Store-level execution meets agreed standards
Collaborate with Marketing on brand campaigns, GWPs, contests, and in-store storytelling
Partner with Supply Chain & Finance on:
S&OP demand planning
Order fulfilment
Debit note, TTA, and claims reconciliation

5. Seniority, Mentorship & Commercial Rigor (5 to 10%)

Act as a senior commercial voice within the Singapore team
Maintain account hygiene, negotiation quality, and execution discipline
Identify risks early (OSA, distribution gaps, underperforming SKUs, retailer friction) and proactively propose solutions
Contribute to broader Modern Trade and General Trade strategy discussions and continuous improvement of sales processes

Skills & Qualifications

4 - 10 years of experience in FMCG sales, Modern Trade key account management, or commercial roles.
Proven track record managing Modern Trade retailers in Singapore.
Hands-on experience in promo planning, display negotiations, and sell-out management
Excellent negotiation, communication, and stakeholder management skills
A teachable/coachable spirit - this is critical because you will be pulling the biggest levers of Blood's growth
Organized & highly analytical self-starter who can manage multiple projects and figure out complex problems without a lot of oversight
Fast learner and a team player, while being detail-oriented
Good written and verbal communication skills

A bit more about us

Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up
Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike.
Strong backing - We are funded and backed by top angel investors in SE-Asia.
Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.