The Events Sales Manager is responsible for driving revenue through the proactive sales, planning, and execution of events across Rooms and Food & Beverage.

This role focuses on corporate events, social functions, group bookings, and bespoke experiences that align with the hotel's boutique positioning.

The incumbent will work closely with the Director of Revenue & Rooms, F&B, and Kitchen teams to maximise revenue opportunities while delivering exceptional guest experiences.

Job Responsibilities include but are not limited to the following:

Sales & Revenue Generation

Proactively source, negotiate, and secure events business including corporate meetings, social events, private dining, buy-outs, and group room bookings.
Drive incremental revenue for both Rooms and F&B through strategic event packaging and upselling opportunities.
Prepare and follow up on event proposals, contracts, and quotations in a timely and professional manner.
Achieve and exceed assigned sales targets and KPIs.

Event Planning & Coordination

Act as the main point of contact for clients from initial enquiry through to event execution.
Coordinate closely with Rooms, Front Office, F&B, and Kitchen teams to ensure seamless planning and delivery of events.
Conduct site inspections and client show rounds.
Ensure all event details are clearly communicated via event orders and internal briefings.

Revenue & Yield Optimisation

Work closely with the Director of Revenue to align event pricing strategies with overall hotel revenue goals.
Monitor demand patterns and recommend pricing or packaging adjustments to maximise yield.
Track event performance, conversion rates, and revenue contribution.

Relationship Management

Build and maintain strong relationships with corporate clients and local partners.
Identify repeat and long-term business opportunities.
Represent the hotel at networking events, sales calls, and industry functions where applicable.

Administration & Reporting

Maintain accurate records of enquiries, bookings, and contracts.
Prepare regular sales reports, forecasts, and market feedback for management review.
Ensure compliance with hotel policies, SOPs, and contractual obligations.

Requirements & Qualifications

Minimum 6 or more years of experience in Events Sales, Catering Sales, or Hotel Sales, preferably within a boutique or lifestyle hotel environment.
Strong understanding of Rooms and F&B revenue streams.
Excellent communication, negotiation, and interpersonal skills.
Highly organised, detail-oriented, and able to manage multiple events concurrently.
Hands-on, proactive, and comfortable working in a lean team environment.
Familiarity with hotel PMS, sales systems, or event management tools is an advantage.

Event Sales Manager