Job Summary

Support marketing and recruitment efforts to increase student enrolment by developing and executing targeted initiatives, managing events, and collaborating with internal and external stakeholders to achieve strategic enrolment and revenue goals.

Responsibilities

Identify and implement opportunities to increase student enrolment in collaboration with the Director - Marketing and Business Development
Develop and execute student recruitment and marketing initiatives to meet enrolment and revenue targets
Research and apply strategies to attract prospective students through new market opportunities
Align recruitment campaigns with the institution's strategic and operational objectives
Organize and coordinate recruitment activities, education fairs, open houses, school visits, and marketing events within approved budgets and timelines
Collaborate with internal departments to plan and execute marketing and recruitment activities effectively
Deliver presentations, information sessions, and outreach programs to prospective students, parents, schools, and community organizations
Provide accurate advice on academic programs, admission requirements, and relevant government regulations
Build and maintain relationships with schools, corporate organizations, and community partners to promote institutional programs and services
Support student retention by engaging students and encouraging progression to higher qualifications
Monitor recruitment performance metrics and recommend improvements to maximize enrolment outcomes
Manage education agents by handling agreements, maintaining agent records in Navision, managing agent files, and updating agent lists
Assist in preparing an annual calendar of marketing events to meet recruitment targets and promote TMC Academy

Required competencies and certifications

Bachelor's Degree or equivalent qualification in Marketing, Business, Communications, Education, or related field
Minimum three years of relevant administrative, marketing, recruitment, or customer service experience in an educational institution or service-oriented organization
Proficiency in Microsoft Office applications including Word, Excel, PowerPoint, Outlook, and database management systems
Proficiency in graphic design and content creation software such as Adobe Creative Suite, Canva, or equivalent applications

Preferred competencies and qualifications

Knowledge of Search Engine Optimisation (SEO), website analytics, lead generation tracking, and digital advertising platforms
Strong written English communication skills
Ability to work with a sense of urgency
Good interpersonal and communication skills to engage diverse stakeholders
Ability to work independently and take initiative in recruitment and marketing tasks
Strong analytical and problem-solving skills to optimize recruitment strategies
Flexibility to work outside normal office hours for events

Senior Executive -Student Recruitment & Marketing