YOUR IMPACT - YOUR ROLE

We are looking for a Performance Marketing Manager (all genders) to own and drive Helpling Singapore's paid marketing performance across key digital channels.

This role will focus on execution excellence, performance optimisation, and data-driven insights to maximise customer acquisition efficiency. You will work closely with the Managing Director and Growth Marketing Manager to translate business priorities into high-performing campaigns.

What You'll Do

Performance Marketing Execution & Optimisation

Plan, execute, and optimise paid marketing campaigns across key channels (e.g. Google, Meta, and other relevant platforms)
Continuously monitor campaign performance and implement data-driven optimisations to improve conversion rates and cost efficiency
Manage day-to-day campaign operations, including bidding strategies, targeting, and budget pacing

Performance Monitoring & Reporting

Track and analyse key performance metrics such as CAC, conversion rates, ROAS, and channel-level performance
Develop regular performance reports and dashboards to provide clear visibility on marketing effectiveness
Identify trends, gaps, and opportunities, and translate them into actionable recommendations

Budget Tracking & Efficiency Optimisation

Work closely with the Managing Director to monitor marketing spend and ensure efficient budget utilisation
Provide recommendations on budget allocation across channels based on performance insights
Flag underperforming campaigns and proactively propose optimisation or reallocation strategies

Experimentation & Growth Initiatives

Drive continuous experimentation through A/B testing across creatives, audiences, and landing pages
Identify and test new acquisition channels, tools, and strategies to unlock incremental growth
Collaborate with the Growth Marketing Manager to align performance campaigns with broader growth initiatives

Tracking, Attribution & Funnel Optimisation

Ensure accurate tracking and attribution across marketing channels (e.g. pixels, analytics tools)
Analyse end-to-end funnel performance and identify drop-off points
Work with internal teams to improve conversion rates across landing pages and user journeys

Cross-functional Collaboration

Partner with the Growth Marketing Manager on campaign messaging and creative direction
Work with product and operations teams to improve customer journey and conversion outcomes
Collaborate with external partners or freelancers where required

What You Need To Succeed

Requirements

3 - 6 years of experience in performance marketing or digital marketing
Strong hands-on experience with paid channels (Google Ads, Meta Ads, etc.)
Highly data-driven, with strong analytical and problem-solving skills
Experience with tracking tools (e.g. Google Analytics, GTM, attribution tools)
Comfortable operating in a fast-paced, execution-focused environment
Strong ownership mindset with the ability to independently drive results

What Success Looks Like

Improved CAC and channel efficiency over time
Clear visibility of performance metrics and insights
Consistent pipeline of experiments and optimisations
Strong alignment between marketing spend and business outcomes

What You Can Expect From Us

Competitive compensation and performance bonus
Opportunity to build and scale a fast-growing business unit in Singapore
Autonomy to lead strategic initiatives with meaningful business impact
Hybrid work environment with flexibility and trust
A diverse, international team with ambitious goals and a collaborative culture
Personal and professional development opportunities - we believe in growing our people as we grow the business

APPLY NOW

Ready to drive and optimise Helpling Singapore's customer acquisition engine If you are data-driven, execution-focused, and excited to make a direct impact on business growth, we'd love to meet you.

Apply now and help us scale home services across Singapore.

About Us

The Helpling Group

Helpling started off with the vision to revolutionize the household service industry. It has grown from a Berlin start-up into an international organization with several brands under its umbrella such as Helpling.de, MySkills Academy, Tiger Facility Services and goodworkvibes. Since 2014, The Helpling Group has expanded into seven different markets across the globe. With different ventures in the household and office service industries, The Helpling Group currently employs over 100 people across its headquarters and four regional offices. Thousands of people use its products, services and platforms every day and the Helpling Group Companies are committed to their mission to enable all their customers to make the most out of their time!

Helpling-Group.com.