About Vertical Institute

Vertical Institute is a leading Singapore-based AI training provider helping organisations and working professionals build in-demand, career-advancing skills in artificial intelligence and emerging technologies.

We are a Registered Training Provider (RTP) with SkillsFuture Singapore and have trained tens of thousands of learners across both individual and corporate programmes. Our clients include government agencies, enterprises, and fast-growing SMEs.

Our approach is practical and outcome-driven. We focus on real-world application, equipping teams with skills they can immediately apply at work.

As a fast-growing company, we value ownership, speed, and continuous improvement. If you are motivated by building scalable growth engines and want to be part of the AI transformation across industries, this role offers strong exposure and impact.

About the Role

We are hiring a Senior Marketing Executive (B2B Growth) to take ownership of our corporate demand generation efforts and drive pipeline growth for our training solutions.

This role is suited for someone who understands how to market to business decision-makers and can translate strategy into execution. You will be responsible for developing B2B campaigns, creating high-impact content, and activating partnerships that generate qualified leads.

You will work closely with the Digital & Growth Marketing Manager and collaborate with the performance marketing team to align on paid campaigns, while owning the strategy, messaging, and assets that power B2B growth.

What You Will Do

B2B Demand Generation & Pipeline Growth

Develop and execute B2B demand generation strategies across organic, paid, and partnership channels
Drive qualified lead pipeline and support revenue growth targets
Work closely with sales stakeholders to align marketing efforts with pipeline and conversion goals
Continuously optimise campaigns to improve lead quality and cost efficiency

Content & Campaign Assets (B2B Focus)

Create and manage B2B marketing assets including case studies, whitepapers, lead magnets, pitch decks, EDMs, and LinkedIn content
Develop messaging that resonates with HR leaders, L&D teams, and business decision-makers
Ensure all assets are clear, compelling, and aligned with brand positioning
Brief and collaborate with internal teams on campaign execution

Events, Workshops & Partnerships

Plan and lead B2B workshops and webinars as key lead generation channels
Manage end-to-end coordination with speakers, partners, and internal stakeholders
Build and manage partnerships to support co-marketing initiatives and expand reach
Identify new partnership opportunities to drive incremental pipeline growth

What We Are Looking For

3–5 years of experience in B2B marketing, demand generation, or growth marketing
Proven track record in executing campaigns that drive measurable pipeline or lead outcomes
Degree in Marketing, Communications, Business, or related field
Strong writing and messaging skills with the ability to translate complex ideas into clear value propositions
Experience creating B2B content and campaign assets targeting corporate decision-makers
Familiarity with LinkedIn marketing and B2B digital channels
Experience in webinars, workshops, or event-led lead generation is an advantage
Analytical mindset with the ability to evaluate performance and optimise campaigns
Self-driven, organised, and comfortable working in a fast-paced environment
Strong stakeholder management and collaboration skills

Why Join Us

High-impact role with direct ownership of B2B growth and revenue pipeline
Opportunity to build and scale demand generation in a fast-growing AI education company
Exposure to enterprise, government, and SME clients across industries
Fast-paced, execution-driven environment with strong autonomy
Open, high-trust culture that values initiative, accountability, and results
Mission-driven team focused on shaping the future of work and learning

Work Location: In person

Senior Marketing Executive (B2B)