Job Description

We are looking for a Digital Content Strategist to join Alibaba Cloud International and play a pivotal role in shaping our content strategy to drive demand generation, lead nurturing, and conversion. This is a strategic position where you will create and execute a cohesive content plan that underpins all stages of the customer journey—from awareness to consideration and ultimately conversion.

As the Digital Content Strategist, you will be responsible for crafting compelling, data-driven content strategies that resonate with our audience segments, including SMBs, enterprises, developers, and partners. You will ensure that all content aligns with our business objectives, enhances user engagement, and supports measurable growth outcomes. By putting content at the heart of our demand generation, lead nurturing, and conversion strategies, we can unlock new opportunities and solidify our position as a trusted partner for businesses worldwide.

What We're Looking For

A strategic thinker who can balance creativity with data-driven decision-making.

Someone passionate about using content to solve real-world problems and drive business outcomes.

Bilingual fluent in English and Mandarin.

A collaborative leader who can inspire and guide while maintaining strong relationships with internal and external partners.

A problem-solver who thrives in fast-paced environments and is comfortable navigating ambiguity.

Key Responsibilities

1. Landing Page Strategy & UX-Driven Design

Design, develop, and optimize high-converting landing pages aligned with UX best practices (clarity, hierarchy, mobile responsiveness, accessibility, load speed).

Conduct A/B tests on copy, CTAs, layout, and visuals to continuously improve conversion rates.

Collaborate with designers and developers to implement pages using internal web building and testing tools

2. SEO Strategy & Execution

Perform keyword research, competitive analysis, and technical SEO audits to inform content strategy.

Optimize on-page elements (meta tags, headers, internal linking, schema markup) and ensure content aligns with search intent.

Track and report on organic performance (rankings, traffic, conversions) and adjust strategy based on data.

3. Demand Generation & Lead Nurturing Campaigns

Plan and execute integrated content campaigns (email sequences, blog series, gated assets, social snippets) to attract and engage target audiences.

Develop lead-nurturing workflows that guide prospects through the funnel with personalized, value-driven content.

Partner with sales and product teams to align messaging and create conversion-focused assets (e.g., case studies, demos, webinars).

4. Analytics & Optimization

Monitor KPIs (traffic, bounce rate, time-on-page, lead conversion rate, ROI) using tools like Google Analytics, HubSpot, or Marketo.

Translate data into actionable insights to refine content strategy, UX, and campaign performance.

Stay ahead of industry trends in SEO, UX, and content marketing to maintain competitive advantage.

5. Global Audience Focus

Ensure content resonates with an international audience , adapting tone, language, and messaging for key markets.

Stay ahead of industry trends and competitor activity to keep our content fresh, innovative, and differentiated.

6. Collaboration & Leadership

Act as the bridge between content creation and execution, working closely with team leads to optimize for impact.

Job Requirements

Required Skills & Experience

8+ years of experience in digital content strategy, content marketing, or related roles, preferably within the AI, tech, SaaS, or cloud industries.

Bilingual language skills in English and Chinese

Proven track record of developing content strategies that drive measurable results in demand generation, lead nurturing, and conversion.

Knowledge of UX principles and how content impacts user experience.

Strong understanding of SEO principles, content distribution channels, and performance analytics tools

Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts into engaging, customer-centric language.

Alibaba Cloud Intelligence-Digital Content Strategist-Singapore