consumer marketing , guest insights, brand health metrics, performance-driven plans, integrated marketing communications, campaign deliverables

Campaign Execution, full-funnel marketing, Digital Marketing, data-driven growth initiatives, campaign performance metrics

WordPress, Figma, CSS, Google Tag Manager, Hubspot, HTML, Google Ads, Elementor, Google Analytics GA4, ZeroBounce

paid media , SEO, TikTok Ads Manager, Meta Ads Manager, Google Ads, Analytical Skills, Marketplace Seller Dashboards

linkedin ads , Google Tag Manager, Google Ads, Lemon8, XHS, Google Analytics 4, Looker Studio, GA4, TikTok, Xiaohongshu, Meta Ads

RedMart Seller Center, Google Performance Marketing, Shopee Seller Centre, Excel for financial reconciliation and reporting, FBS operations

Project Management, Stakeholder Coordination, Marketing Initiatives, Budgeting, High-Performance Planning

data tracking , Firebase, Google Tag Manager, Google Analytics, user journey mapping, B2C online service product management, user behavior data management, Search Console, Google Looker Studio, persona profiling

Excel, Google, Meta, Digital Marketing, Marketing Analytics, Website Analytics, Shopee, GSC, Lazada, GA4, TikTok Ads analytics, Performance Marketing

Google Tag Manager, Partner Management, Campaign Optimisation, Meta Ads, Google Ads, Testing and experimentation, Campaign Reporting, Taboola, Digital Media Campaigns