Google Analytics, Paid Social, Sem, Bing, Google Ads, Programmatic Campaigns, Attribution Modelling, Digital Marketing

Automation, Integrations, collaboration tools, operational controls, Workflow improvements, customer research, Reporting, AI-enabled product development

lifecycle management , Usability Testing, Excel, Prototyping, Research Design, Interviewing, Journey Mapping, Surveys, digital relationship development, understanding of Asian markets, test-and-learn methods, focus groups, Segmentation, client value proposition development, insurance industry knowledge, Onboarding, Retention, Design Thinking, Synthesis, quantitative client research, Observation, human-centred design, Powerpoint, co-creation, client experience design, commercial judgement, Engagement, service blueprinting

Life Underwriting, Excel, Powerpoint, Data Analysis, Word, Chinese word processing

Problem-solving, Stakeholder Management, Communication, Leadership Agility